Spice Up Your Video Sign-Off with Your Signature Style
- modifiedmktg
- 6 days ago
- 2 min read
This is a vital piece of the marketing puzzle. Many small business owners feel awkward "asking" for things at the end of a video, but in the digital world, if you don’t tell people what to do next, they will simply do nothing.
Your viewer has watched your content, they like what they see, and they are primed for the next step. If you don't give them a Call-to-Action (CTA), they’ll simply swipe to the next video and forget you exist.
What exactly is a "Call-to-Action"?
Don't let the marketing lingo scare you. A CTA is simply a friendly invitation. It’s you telling your viewer exactly how they can stay connected with you. Think of it as the "digital handshake" that closes the deal.
💡 Why the Sign-Off Matters
People Need Direction: Most people are "passive scrollers." They are waiting for you to tell them what to do.
The Algorithm Loves It: When people follow you or share your video because you asked them to, the social media platform notices and shows your video to more people.
It Builds Your Business: Views are great, but leads (emails, bookings, and followers) are what pay the bills.
🎨 Mix & Match: Choosing Your Sign-Off
You don't have to say the same thing every time! The best sign-off depends on what your video was about. Here are five easy ways to end your videos:
The Goal | What to Say (The Sign-Off) | When to Use It |
Get the Booking | "Check out all my services on my website" | Use this after showing a "Before & After" transformation. |
Start a Conversation | "Interested in more info? Email me at email@gmail.com" | Use this after explaining a complex service or product. |
Build Your Fanbase | "Want more tips like this?? Hit that follow button!" | Use this after giving a quick tip (like how to use purple shampoo). |
Go Viral | "If you liked this, share it with a friend!" | Use this for relatable "humor" videos or beautiful hair-flip shots. |
The Safety Net | "Details and contact info are in my bio!" | The Universal Go-To: Use this whenever you're in a hurry! |
🚀 Pro-Tip: Match the "Ask" to the "Task"
The most effective sign-offs feel natural.
If you taught them something: Ask for a Follow.
If you wowed them with a result: Ask them to Book/Visit Website.
If you made them laugh: Ask them to Share.
The Golden Rule: Never leave your viewer hanging. Give them a clear path to follow you, and they usually will!
How I can help you:
Does the idea of talking to the camera still feel a bit "cringe"? I specialize in helping business owners find their voice and simplify their strategy so the marketing feels as natural as the work you do.
🖤 Stay Inspired & Stay Modified,
Lisa Owner, Modified Marketing
