top of page
Search

The Power of the Personal Share: Maximizing Exposure 🚀

  • modifiedmktg
  • Dec 19, 2025
  • 4 min read

Updated: 6 days ago

You have a personal page (Facebook, Instagram, LinkedIn, etc.) and you now have a business page. How do you manage both? 


The Power of the Personal Share - Maximizing Exposure

Sharing the original business post is far more effective than creating a copy. You can leverage your personal network reach to boost the original content's performance in the platform's algorithm (the 'secret recipe' that decides who sees what).


Here is how I would break down the best practices for maximizing exposure, tailored for the small business owner.


The goal is to use the natural, high reach of your personal connections (friends, family, acquaintances) to introduce them to your professional, engaging business content. When you interact with your own business post from your personal account, it tells the social media platform: "This is important content that people want to see!" This is often called "priming the post."


Best Practices for Priming the Post 🎯

Do this simple sequence immediately after the post goes live on your business page/account:

  • ❤️ Like it: Be the first like! This gives the post its initial spark.

  • 🗨️ Comment on it: This is the most crucial step. A thoughtful comment adds value and signals to the algorithm that the post is generating meaningful discussion.

  • ⏩ Share it: This action instantly exposes the post to your entire personal network.



Step-by-Step Instructions for Facebook 📝

This process shares a post from your Facebook Business Page to your Personal Facebook Profile.


✅ Step 1: The Initial Like & Comment (From Your Personal Profile)

  1. Switch to your Personal Profile: Make sure you are using Facebook as you, not your business page. (Look for your personal profile picture in the top corner).

  2. Find the Post: Go to your Facebook Business Page and find the new post you just published.

  3. Click 'Like': Give the post a simple thumbs-up or heart reaction.

  4. Write a Comment: Click Comment and write a genuine, short, personal endorsement.

  6. Example Comment: "So proud of our new video! The team put a lot of work into this. Check out the full tips on our page!"


✅ Step 2: Sharing the Post (From Your Personal Profile)

  1. Find the Share Button: On the post, look for the Share button (usually at the bottom right of the post, next to "Like" and "Comment").

  2. Choose Where to Share: Click Share and select "Share to your Feed" (this posts it directly to your personal timeline for all your friends to see).

  3. Add Your Personal Spin: IMPORTANT! In the box that opens, write a new, personal caption before you hit post. Don't just share a blank link.

  4. Example Caption: "Hey everyone! If you know anyone struggling with [insert problem business solves], this quick video my business just put out is a must-watch. Hope this helps you! Head over to the [Your Business Name] page for more great tips."

  5. Click "Post."



Step-by-Step Instructions for Instagram 📸

This process shares a post (usually a Reel or a video) from your Instagram Business Account to your Personal Instagram Story.


✅ Step 1: The Initial Like & Comment (From Your Personal Account)

  1. Switch to your Personal Account: Make sure you are logged into your personal Instagram account.

  2. Find the Post: Go to your Instagram Business Account profile and find the new Reel or post.

  3. Tap 'Like': Tap the Heart icon below the post.

  4. Write a Comment: Tap the Speech Bubble icon and write a meaningful comment (3-4 words minimum).

  6. Example Comment: "Love this tip! Very helpful."


✅ Step 2: Sharing to Your Personal Story (From Your Personal Account)

  1. Find the Share Icon: On the post, tap the Paper Airplane icon (the send icon) below the image or Reel.

  2. Choose to Share to Story: A menu will pop up. Tap "Add post to your story."

  3. Customize Your Story: The post will appear in your Story editor. DO NOT POST YET.

  4. Add a Text Sticker: Tap the Aa text tool and add a line like: "Watch this quick tip from my business!" or "Tap to see more!"

  5. Add a Tap Sticker: Tap the Sticker icon (the square smiley face) and select a directional arrow or a "Tap Here" sticker, pointing directly at the original post.

  6. Click "Your Story" to publish.



Summary of Best Practices for Maximum Exposure 🔑

The key to success is making these interactions look authentic and adding value to your personal network.


✅ Do This Every Time:

  • Customize the Share: Never just click "Share" without adding a personal, enthusiastic caption. Explain why your friends should care.

  • Focus on the Core 3: Always perform the Like, Comment, and Share sequence within minutes of the business post going live.

  • Encourage the Click: In your personal caption, include a Call to Action (CTA) like, "Click the post to read more," or "Visit the page!"

  • Tag the Business: Always make sure your personal share is clearly linked to your business page/account by tagging it.


🚫 Avoid This:

  • Copy/Pasting: Never save the video and re-upload it on your personal page. That creates a new post, splitting the engagement and confusing your audience. Always share the original.

  • Spamming: Do not share every single business post to your personal feed. Choose the 1-2 most valuable or engaging pieces of content per week.

  • Inconsistent Tone: Keep your personal share tone friendly and personal, not corporate and salesy.


If you need help drafting example comments and share captions, reach out! I’m here to help.


🖤 Stay Inspired & Stay Modified,

Lisa Owner, Modified Marketing The Voice behind LisaLove9000 & Fitness Girls Nextdoor

bottom of page