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When you post a video to Instagram, TikTok, or Facebook, you aren't just posting a movie; you’re posting a digital package. To get the most "eyes" on your business, you need to master both the Visual Text and the Written Description.

This is a vital piece of the marketing puzzle. Many small business owners feel awkward "asking" for things at the end of a video, but in the digital world, if you don’t tell people what to do next, they will simply do nothing.

The most important truth about vertical video across Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels is this: You have 3 seconds (or less) to earn the view.